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Your business advert, helps the world to know you, your product, and what you can offer. Now, just clear your mind from the usual drama involved in advertising; producers making cliams and promises, and at the end, disappointing their valued customers. NO, advertising is much more than that. A good advert focuses on the potential of the business, without giving room for false facts. Dont use your advert to the extent where you have to contradict yourself at some point. It is better to leave what you cannot do, and focus on what you can do.
For instance, "Mike was not happy after buying a 2weeks whitening toothpaste, which did not work until after 4weeks of use. As long as Mike was concerned, he was blackmailed to an extent, and instead of him to recommend such to a friend, he would rather propose a better product".
Mike's grievance is not because the product did'nt work. From all indication, the product worked perfectly well, but not according to the time stipulated by the producer. His fear could be that if the product took till be was sceptical about it before it worked, then for someone else, it might not even work at all.
Let me leave the rest of the advert tips for the experts to do. There are a lot of advertizing teams out there, both those that are all about the money and the ones that will guide you through out the whole process of creating a tactical and strategic advertisement. It all ends in making the right choice of advertisement agencies. So please, do make the right agency choice else you could be at the risk of loosing your customers.
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